Tuesday, March 8, 2011


Event’s 14th year promises to thrill brides-to-be and the fashion forward
Dubai, UAE, 1 March 2011:  Her Highness Sheikha Sheikha Bint Saif, Chairwoman of the Make-A-Wish Foundation UAE and wife of His Highness Sheikh Dr. Sultan Bin Khalifa Bin Zayed Al Nahyan, Advisor to the President of the UAE, has been named as the official patron of The Bride Show Dubai, the Middle East’s most prestigious bridal and fashion event.

For the first time, Her Highness Sheikha Sheikha Bint Saif will cut the ribbon to open the four-day long fashion, beauty and shopping extravaganza which brings together wedding industry professionals, brides-to-be and fashionistas under one roof.

Her Highness Sheikha Sheikha Bint Saif has been a long time supporter of sister event, The Bride Show Abu Dhabi and her patronage of the more established and larger Dubai exhibition further strengthens her relationship with organiser IIR Middle East. 

Additionally, The Bride Show Dubai has announced its official support of the Make-A-Wish Foundation UAE which is run by Her Higness Sheikha Sheikha Bint Saif’s office and will donate a proportion of the entry fees to the charity.

Make-A-Wish Foundation UAE grants wishes to children with life threatening medical conditions; there are currently an estimated 1,800 children (aged three to 18) living with such a condition in the UAE.  All wishes granted by Make-A-Wish Foundation UAE are for the children of the UAE – national and expatriate alike.  To date, the Foundation has granted more than 250 wishes to children in the emirates, giving them an avenue of hope, strength and joy.
Now in its 14th year, The Bride Show Dubai attracts approximately 300 exhibitors from around the world which showcase traditional and contemporary wedding wear, beauty products, jewellery, wedding venues options and honeymoon destinations.  Vendors range from international brands such as Estee Lauder, Max Factor and L’Oreal to regionally-based businesses such as UAE Abaya designers DAS Collection.

In another first, India’s premier designer label, Satya Paul, which has recently celebrated 25 years in fashion, has been confirmed to close the four days of fashion on the catwalk.  The label is synonymous with signature prints and exclusive bridal wear with designs in playful colours and innovative fabrics which enhance the beauty and elegance of the enterprising, sensitive and desiring woman of today.  The fashion show takes place on Saturday 2 April at 9pm.

The Bride Show Dubai opens on Wednesday 30th March, 2:30pm to 10:30pm and runs until Saturday 2nd April 2011 in Sheikh Saeed Halls 1, 2 and 3, Dubai International Exhibition Centre.   Entry is AED10 for general admission and AED50 for a VIP pass which includes VIP reserved fashion show seating, refreshments and a goody bag.  The show is sponsored by Khamsa Couture, Zadina and After You Say Yes – Sima.

Fashion Show Schedule
Wednesday 30 March
5:00pm   After You Say Yes – Sima
6:00pm   Queen of Pearls
7:00pm   Beautiful People
9:00pm   Demetrios

Thursday 31 March
6:00pm   Dan Trading
7:00pm   Liberty of London for Lace Art
9:00pm   Farage (France)
Friday 1 April
6:00pm   Louzan
7:00pm   Tijan Trading
8:00pm   Mauzan
9:00pm   M&A Abayas

Saturday 2 April
5:00pm   Oriental Red Carpet, Dubai Ladies Club
8:00pm   Dantella Designs
9:00pm   Satya Paul

For more information, visit www.thebrideshow.com/Dubai, or get the latest updates from www.facebook.com/TheBrideShow or www.twitter.com/TheBrideShow.  

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